Jeddah Waterfront Festival

Jeddah, Saudi Arabia – 2019

scope of work

  • Event

The Event pertains to the Jeddah Season initiative, a substantial project focused on heritage, culture, and entertainment with the goal of establishing Jeddah as a prominent tourist destination within Saudi Arabia. It aims to attract a diverse range of visitors, both local and international, by offering a wide array of attractions and amenities suitable for people of all ages. The primary objective is to transform Jeddah into a major hub for the entertainment industry, hosting global events and generating employment opportunities within the tourism and entertainment sector. Jeddah Season anticipates drawing more than 30 million visitors, including 3.39 million foreign tourists, spanning various demographics such as families, youth, athletes, artists, and more.

Saudi Ministry of Tourism

Jeddah Season

typology

  • Event

area

  • 4.2 km coastline

program

  • Towers + Information Booth + First Aid Stations
  • Directional Poles
  • Restaurants
  • Food Court
  • Beach Clubs
  • Circus
  • Parkour
  • Playgrounds
  • Outdoor Cinema
  • Amphitheater + Stage
  • Shops Activity Booths
  • Outdoor Exhibition
  • Interactive Stations
  • 3D Mapping on Mosque
  • Public WC
  • Parking
  • Public/Pedestrian Ciculation and Stops

project team

event/ production/ operation manager

videography / photography

  • Wicked House

contractor

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Photo Credits to @ComeAndDo

The commissioned event management have set out the brand and communication identity for the whole waterfront, and work have begun on site within 1 month from the implementation date. The team travelled to Jeddah to collaborate with the directors, scenographer and production managers in designing and building the temporary structure within a month to the grand opening.

The master plan was developed by the design team and divided into 6 zones, each in its unique set of experiences, structures and interactions. For the first time in Saudi Arabia, Jeddah Season promoted openness, advancement and tourism across every level, from the creation of the concept to the decisions made on the type of activities offered through out the festival.

All complete design development and construction was done within 1 month of being on site simultaneously so high coordination was required to design, submit, approve, source and construct the project on time for the opening in June 2019.