Pulled
Riyadh, Saudi Arabia – 2021
concept
The concept is based on the monochromatic yellow palette of PULLED branding direction with a pop of blue. The experience is embodied as a continuation to the cloud restaurant experience where only the hands of the staff are shown and the rest of the body is blurred behind the translucent yellow acrylic upper part with the bubble circle cut out. The fun, energetic, and playful atmosphere ignites the experience and extends to the wheel of fortune, the PULLED way that will be either the service bar front or in a dedicated booth passage for the ultimate color and optical illusion experience.